THE PROCESS

SOCIAL MEDIA ASSESSMENT

We audit your client’s social media pages and give initial recommendations to improve their visibility.

SOCIAL MEDIA PLAYBOOK CREATION

The tone of voice to use, the products to talk about, and the brand persona will be established here. This will contain the audience profile and projected reach and results of the boosted posts based on the given budget.

SOCIAL MEDIA CONTENT PLAN AND CALENDAR CREATION

The playbook will be updated every month to serve as a calibration tool and includes the content roadmap and calendar.

PAGE AND BOOSTED POST MONITORING

Your pages will be checked every day for comments and messages. Facebook ads will run throughout the campaign cycle.

SOCIAL MEDIA INSIGHTS

Monthly Reports include analysis of the cycle’s results and recommendations for the next cycles.

REQUIREMENTS

Below are the key access requirements we need to effectively start the campaign. We strongly recommend at the end of the pitch to the client, to request for access while preparing the contract. Here are the access requirements:

Employee access to Facebook Business Manager (if available)
Admin Access to Facebook Page (if already existing)
Advertiser Access to Facebook Ad Account
LinkedIn Company Page Access
Twitter Credentials
Brand Guidelines (if any)
Product or Service Photos (if any)

We take away the work and stress of running multiple Social Media Accounts for you